D. Porthault of Paris
At the turn of the 20th century, Daniel Porthault opens a small lingerie boutique in Paris. In the Roaring Twenties, his wife Madeleine convinces him to expand into the undiscovered world of home couture. At a time when France and the world were sleeping on traditional white and ivory linen, Madeleine and Daniel introduce a new style of bedding ~ printed sheets. Inspired by her love of Impressionist art and the gardens at Giverny, and by her association with the fashion designer Maggie Rouff, Madeleine Porthault's colorful sheets, adorned with dressmaker details, are an instant success.
Madeleine and Daniel Porthault introduce a collection of table linens, further establishing the design and production qualities that will become their signature. The house of D. Porthault is soon synonymous with the artful mix of prints and embroideries ~ both classical and fanciful ~ and with a dedication to quality, craftsmanship and detail. D. Porthault purchases a weaving and production factory set in the flax and lavender fields of Rieux-en-Cambrésis, an historic seat of the textile industry in northern France.
Following their introduction of printed sheets, Daniel and Madeleine Porthault design and manufacture the world's first printed terry towels.